When we do the laundry we look at the wash care symbols to learn how to take care of our clothes. A sustainable symbol will help us to understand fabrics and their environmental impact, so we can be mindful of this and minimise the impact of our laundry.
When we are buying clothes we can then look for this sustainable symbol and know this item will do the least harm during a wash.
Clothing drops fabric bits every time we do a wash, and considering We do x amount of wash cycles per year – that’s a lot of fabric waste.
Many of the top fabrics are made from plastic; polyester used to make x, nylon used in x and lycra. lint comes off these clothes in the washing machine, clogs up the drum and ends up in the waste water, heading to the sea and back into our water system and then our body.
Plastic does not disappear after our wash is over. It goes on a long journey through the water system, reappearing in the air, rivers, soil, fish populations, drinking water and even reaches the far lands of beer and table salt.
The impact washing clothes has on the environment has been underplayed. Plastic particles are released every single time we do a wash with plastic based clothing and the number of fibres are in the hundreds of thousands.
In September 2016 a research team at Plymouth University studied what happened when different synthetic fabrics were washed and found that up to 700,000 microplastic fibres could be shed per wash. A study with Patagonia found that 1.7 grams of microfibres were released in the wash of a synthetic fleece.
Microplastics are microscopic fibres that come off the many petroleum based fabrics we wear today. These include mainly polyester-derived fabrics such as fleece, but also nylon, acrylic and polyamide. From felt to muslin to gore-tex, nearly 65% of new clothes are now made from plastic.
The microfibres are thinner than human hairs and our washing machines are not designed to catch them unaided. They are so tiny that many pass through waste water treatment plants into the sea. There, they re-enter the water system which connects to our drinking water and food. If plastic enters our body this is a danger to our health.
There have been a couple of products invented to help this problem, but nothing so far has given significant results. At the moment there are no easy to use, accessible solutions for households to lessen their impact on the environment and care for future generations.
But we believe that every single one of us has the potential and is willing to be part of the solution to care for the environment, ourselves and the future of our children.
These days we can see how our shopping habits are changing due to the ongoing COVID situation. We can see how the gen-Z and millennial way of live is changing.
We are making laundry more ethical and sustainable by providing a sustainable system that re-uses wastewater and prevents microplastics from entering our oceans, via a filter that stops and dries out the microfibers. It could be used in commercial laundry, hotel laundry, hospital laundry, cruise ship laundry to save money and build an ethical environment.
Consumers of all ages want to see companies incorporate sustainability into their everyday practices, but today’s younger consumers are especially passionate.
We believe that ethical laundry and water preservation should be seen not only as a call to action but also a market opportunity.
Contribute to your own health and your children’s health. You can even contribute and make a donation, or simply share our mission with someone that is interested into willing to be part of the solution to care for the environment, your health and the future of your children.
Contribute now to a better future.
Ps. We know we are not perfect so any your opinion good or bad we would see it as a contribution to a better future.
I con not have a perception what this mean 700,000 microplastic fibres I would rather go for grams – Patagonia, found that each wash of a synthetic fleece jacket released an average of 1.7g of microfibres.