Skip to content
The planet and the people using it come FIRST.
The business was built around it, not the other way round.
We turn compliance into a business model.
Putting the planet and the people first only holds if the business can survive doing it. Compliance is where it survives. Normally it is a cost: a company proves what it did because the law says so, assembles the paperwork by hand, and gets nothing back for it.
One unit takes a chemical out of one place and measures what changed. The chemical stays gone. The measurement is the proof — so the run that satisfies the regulator is the same run the business is paid for.
The measurements add up, site after site, into the record of how much harm has been removed. For the people on the other end of it: the ones who eat what left the line, and live where the water goes.
We got used to poisoning things a little — quietly, everywhere, all the time.
So we filter and measure what leaves with the water, and push for the law that lets clean water be used again.
Three problems, one habit: we accept what is left behind as the price of the job.
Every step made sense when it was designed. That does not make residue the price of hygiene.
Chlorate is not sprayed on — it forms when chlorine is used to clean, and stays on the produce. It blocks iodine uptake, so infant food carries the strictest limit of all: 0.01 mg/kg. Across the EU food chain, 8.1% of samples are over (EFSA, May 2025).
Every wash cycle sends plastic fibres out with the water. They come back in the fish on the plate, and they do not leave the sea again.
The Slovenian coast has summers when water is rationed. Water clean enough to drink runs into the sea while the taps are being watched.
Two of these we fix with a unit that also records the fix. The third needs a rule before anything can be recorded at all.
Three parts, one rule: remove the pollutant where it is made.
Shown as evidence, not a second product line: this is what Clera has designed, integrated, operated, monitored and validated in real water systems.
Catch what the water carries before it reaches the sea, and make the catching pay for itself.
Membranes hold the plastic back, sensors read the metals as they pass, software warns early. The same sensors that run the treatment are what produce the numbers an operator would otherwise have to commission and wait for — the measurement is not an extra step, it is how the unit works. Running today at our sites and in our EU projects.
Why this is shown: it demonstrates Clera's ability to design, integrate, operate, monitor and validate environmental technology in real-world water systems. Not every technology shown here is a standing Clera product for sale.
Part of this is not a technical problem. It is a law that was never written.
At Marina Izola the water meets every standard and is thrown away. Regulation (EU) 2020/741 applies directly, but Slovenia has not adopted the national implementing rules it needs — permits and risk-management plans — so there is no route to a reuse permit. Here the proof is not the problem: the water is measured and it passes. There is simply nothing to prove it against. A region short of water loses it every day, and no membrane fixes that, so the petition stays open.
Nothing extra comes in. Nothing extra stays behind — except where the law still blocks it.
The planet and the people using it come first, and the company is built so that this order cannot be reversed.
Nobody decided any of this, everybody got used to it. Removing it is the work, and reporting on it is not a substitute. So the reason survives growth and investors, it sits in the ownership documents.
By the end of 2026 the purpose will be written into the founding documents, so that changing it needs a large majority. An advisory board of users, demo hosts and research partners is committed and still to be constituted. The reinvestment policy is in drafting, against a standard of 51% of profit.
Impact and financial reporting start with the first full year of operation, with the method next to the number. A certification route is chosen and not yet certified. What is already in force: removal, life-cycle and water-quality numbers come from partner laboratories. Nothing here is called certified if it is not.
Published while it is still incomplete, because the order matters more than the state: the removal is in force and measured by others, and the structure around it is being built to match.
Four parts that already work, and where each one sits.
Residue in food and plastic in the sea, both made by processes nobody built to harm anyone.
Demo hosts work with us: they set the problem, host the measurement and read the results with us.
Towns on the Slovenian coast order the work. The company was built in Koper, not moved there.
The data is an impact tool as much as a business tool.
How we hold ourselves to them
Line B works on 6 and 14, Line C on 6. Each goal is tied to something we install, not to a promise: water clean enough to reuse, plastic stopped before the sea.
Icons are the official United Nations files, used per the SDG guidelines, and without the UN emblem, which is reserved for UN entities.
The content of this publication has not been approved by the United Nations and does not reflect the views of the United Nations or its officials or Member States. www.un.org/sustainabledevelopment
It already works. Here is where, and who measured it.
Two working sites and the laboratory that reads them. The numbers below are not ours.
Filmed at Marina Izola for the REMEDIES consortium: the unit where the water leaves, the water going through it, and the people who run it. Two minutes, no commentary needed.
Water from boat washing is cleaned to full compliance, with 99.5 to 99.6% of the microplastic held back before the sea. Measured by consortium laboratories under REMEDIES.
What this proves: Clera's ability to build and validate a real treatment system, independently checked.
Two days on an industrial laundry: ten wash cycles across three machines, 1,401 litres of wash water put through the unit. 42.2% of it was metered back to the machines, and more than that was recovered — the buffer tank still held treated water when the session stopped. The system is built to return 70% -- a target, not yet a measured figure. Microplastic samples from the raw inlet and the treated outlet went to Wasser 3.0 gGmbH in Landau; that count is not in yet.
What this proves: Clera's ability to run a live industrial deployment and meter its own performance honestly, including what has not been reached yet.
Wasser 3.0 gGmbH, the consortium laboratory. The unit was shipped there after Italy, and the samples with it — the inlet and outlet fibre counts are read by them, not by us.
What this proves: results are checked by a laboratory outside Clera, not self-reported.
The water at Marina Izola meets every standard and still goes to the sea.
Better engineering will not fix that one. It is a rule that was never written — the petition is open.
What the petition asks for →Questions we get before the first call.
What does "measured, not promised" actually mean on this site?
Every result labelled measured was read by an independent party, not self-reported -- for example the 99.5 to 99.6% microplastic removal at Marina Izola, measured by consortium laboratories under REMEDIES. Results still in progress are labelled as targets, and the two are never presented as if they were the same thing.
Is the petition connected to a Clera product or service?
No. Line C is explicitly advocacy, not a product line. It exists because the water at Marina Izola already meets every legal standard and still cannot be reused, since Slovenia has not adopted the national implementing rules the EU's water-reuse regulation requires -- a gap in the law, not something engineering can fix.
We would like to hear what your water carries when it leaves the site.
Laundries, marinas, treatment plants and research groups. A first talk needs a site description and a water analysis, nothing more.
Research collaboration or an EU consortium enquiry? Write to us directly at the same address.
Rule changes that affect your line, before they affect it.
Water reuse rules, discharge limits and audits: what changed, what it means for a line, and when it applies. A few times a year.